YUTAI HARDWARE BRAND IDENTITY
YUTAI HARDWARE STORE is a hardware store located in Miaoli, Taiwan.
The logo is designed with the symbol of honor, the laurel flower. It is designed with the Figure-ground Illusion technique, combining four sets of red "screws" with a white "osmanthus flower”. The four screws represent the four business philosophy, "stability, professionalism, trust and service”. The logo, like a traditional Japanese family coat of arms, is intended to bring a sense of historical trust to people..
There are many kinds of hardware parts and the size is small. In order to solve the problem that consumers are always difficult to find the hardware parts, we designed the hardware parts icon symbol on the packaging and presented the icon in a larger size on the envelope. The packaging design enhances the recognition of various hardware products.
YUTAI裕太五金品牌形象設計
品牌標誌理念
裕太五金為一間位於苗栗銅鑼鄉鎮上的一間五金行，提供機械五金、電料五金、綜合五金、客製加工等服務。品牌標誌以象徵榮譽的桂花為造型，桂花則由四組「螺絲」所組合而成，代表「穩定、專業、信賴、服務」之四大企業經營理念。而標誌圍繞一組圓圈，圓圈上刻有齒條、螺絲、尺規、銼刀四種五金紋路，這些紋路以等距整齊的方式排列，以傳達企業重視細節、整齊與穩定的品質，如同日本傳統家徽般帶給人具有歷史的信賴感。
品牌包裝
五金零件種類繁多且尺寸偏小，為解決消費者總是不易尋找的問題，我們在包裝上設計了五金零件icon符號，且以較大尺寸的呈現在封套上，藉由包裝設計提升各種五金產品之辨識度。
Design By TU DESIGN OFFICE
